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We’re Growing and Looking to Add to Our SEO & Digital Operations Team

As our client base and project workload continue to grow, we are looking to expand our team to support the day-to-day work involved in SEO, website optimization, paid search, automation, and content management. The roles listed below reflect the type of work we handle and the areas where additional support may be needed as projects expand.

career at enoptimize

Job Type: Full-time

Location: Etobicoke, ON

Schedule: Monday to Friday

Salary: $25–$32 per hour (depending on experience)

The technical SEO and content optimization specialist is responsible for improving both the technical foundation and on-page performance of websites. This role focuses on crawlability, indexing, site structure, and content optimization so service pages, location pages, and supporting content can rank consistently and attract qualified leads. The work supports measurable growth for businesses in competitive industries, including manufacturing, fabrication, construction, and trades.

Job Responsibilities

  • Technical SEO audits and diagnostics
    Identify crawl, index, and duplication issues by reviewing robots.txt, XML sitemaps, canonical tags, redirects, pagination, and URL structure. Document priorities and fixes in a clear action plan that can be implemented quickly.
  • Indexing and crawlability improvements
    Ensure key service and location pages can be discovered and indexed correctly. Resolve common blockers such as incorrect noindex directives, thin or duplicate pages, parameter issues, and conflicting canonicals.
  • Site structure and internal linking
    Build and refine page hierarchy, so Google understands the main services, industries, and locations. Implement internal linking strategies that strengthen topical relevance and distribute authority across priority pages.
  • On-page SEO and content optimization
    Optimize titles, meta descriptions, headings, content sections, URLs, and image attributes to align with keyword intent and user expectations. Improve page clarity, relevance, and content flow without over-optimization.
  • Search intent alignment
    Review what competitors rank for and how search results are structured. Update page focus and layout to match commercial intent, technical intent, or local intent, depending on the target keyword and user goal.
  • WordPress and Elementor implementation support
    Work inside WordPress/Elementor to apply SEO fixes, improve templates, and ensure consistent on-page formatting. Coordinate requirements for headers, schema placement, menus, breadcrumbs, and global site elements.
  • Technical performance and page experience
    Identify and reduce SEO-impacting technical friction such as slow-loading pages, oversized media, unnecessary scripts, and layout issues that affect engagement and conversions.
  • Content cleanup and cannibalization control
    Consolidate overlapping pages, adjust targeting, and improve internal linking to prevent multiple pages from competing for the same keywords. Maintain content quality and page uniqueness across growing websites.
  • Monitoring and continuous optimization
    Track technical issues, indexing changes, and page performance trends using Google Search Console and related tools. Provide updates, priorities, and next steps as part of ongoing optimization.

Qualifications

  • College diploma or equivalent experience in marketing, web development, computer science, or a related field
  • 3+ years of hands-on experience with technical SEO and on-page optimization
  • Strong understanding of technical SEO fundamentals (crawl, index, canonicals, redirects, sitemaps, site architecture)
  • Experience with on-page SEO and content structure optimization for service-based websites
  • Comfortable working in WordPress and Elementor to implement updates and maintain consistency
  • Ability to interpret Google Search Console data and translate insights into actionable fixes
  • Strong attention to detail, organization, and documentation skills
  • Clear written and verbal communication for explaining priorities and changes

Job Type: Full-time

Location: Etobicoke, ON

Schedule: Monday to Friday

Salary: $22–$28 per hour (depending on experience)

The SEO analyst and performance reporting specialist is responsible for tracking SEO results, measuring growth, and turning search data into clear decisions. This role focuses on reporting, trend analysis, KPI tracking, and performance insights across service pages, location pages, and content. It also monitors AI-driven search features and visibility signals to ensure websites remain competitive as search behaviour evolves. The goal is to prove what is working, identify what needs improvement, and keep SEO efforts aligned with lead generation and business outcomes.

Job Responsibilities

  • Search performance tracking (weekly and monthly)
    Monitor impressions, clicks, CTR, and average position across priority keywords and pages. Track performance changes after content updates, technical changes, new pages, or campaign pushes.
  • Google Search Console analysis
    Review query-level and page-level data to understand what users are searching, what pages are gaining traction, and where visibility is improving or declining. Identify early signals before ranking shifts become critical.
  • Google Analytics (GA4) reporting and user behaviour insights
    Analyze organic traffic quality by reviewing engagement, navigation paths, top landing pages, and conversion events. Identify which pages attract qualified users versus low-intent traffic.
  • Lead and conversion tracking support
    Confirm that form submissions, phone clicks, and key actions are tracked correctly. Review conversion trends from organic traffic and connect performance data to lead volume and lead quality.
  • Keyword and page grouping for structured reporting
    Organize reporting by service category, location, or industry segment (manufacturing, fabrication, construction, trades). Present performance by group to show clear growth patterns and priorities.
  • Content and page performance insights
    Evaluate which pages are improving, stagnating, or declining. Recommend actions such as content expansion, intent alignment, internal linking support, or page restructuring based on performance data.
  • AI search visibility and monitoring
    Monitor how pages appear within AI-driven search features, including AI summaries, enhanced SERP layouts, and emerging search interfaces. Track changes in visibility, click behaviour, and traffic patterns influenced by AI-assisted search results.
  • AI impact analysis on SEO performance
    Analyze how AI-generated search results affect impressions, CTR, and organic traffic distribution. Identify opportunities to adjust content structure, clarity, and intent alignment to remain competitive within AI-assisted search environments.
  • Competitor visibility checks
    Track competitor performance across priority keywords and search features. Identify shifts in rankings, content focus, or SERP presentation that may impact visibility.
  • Reporting dashboards and client-ready summaries
    Create clear, consistent reports that highlight progress, challenges, and next steps. Translate SEO and AI-related data into practical insights focused on business growth rather than technical jargon.
  • Ongoing performance documentation
    Maintain structured records of reporting periods, performance changes, and optimization actions to support long-term SEO strategy and planning.

Qualifications

  • College diploma or equivalent experience in marketing, business, data analytics, or a related field
  • 2+ years of experience working with SEO data, analytics, or performance reporting
  • Strong understanding of SEO KPIs and organic performance measurement
  • Hands-on experience with Google Search Console and GA4
  • Ability to interpret data trends and explain performance changes clearly
  • Familiarity with AI-driven search features and evolving SERP behaviour
  • Comfortable organizing SEO data by keywords, pages, services, and locations
  • Strong attention to detail and consistency in reporting
  • Clear communication skills for presenting insights and recommendations

Job Type: Full-time

Location: Etobicoke, ON

Schedule: Monday to Friday

Salary: $22–$28 per hour (depending on experience)

The Google Business Profile Optimization Specialist is responsible for managing, optimizing, and growing local search visibility through Google Business Profiles. This role focuses on improving map rankings, profile completeness, relevance, and engagement for service-based businesses. The work supports consistent local lead generation by ensuring profiles accurately reflect services, locations, and real-world activity across competitive markets.

Job Responsibilities

  • Google Business Profile setup and optimization
    Create, optimize, and maintain Google Business Profiles with accurate business information, service categories, descriptions, attributes, and service areas. Ensure profiles align with actual services and target locations.
  • Local keyword and service alignment
    Align business descriptions, services, and updates with local search intent. Optimize profiles to support priority services such as manufacturing, fabrication, construction, and trades.
  • Map ranking optimization
    Improve local map visibility by optimizing relevance signals, service coverage, proximity indicators, and profile completeness. Support stronger placement in the local pack for high-intent searches.
  • Ongoing profile management and updates
    Publish regular updates, service changes, and business information edits to keep profiles active and accurate. Ensure seasonal changes, new services, and operational updates are reflected correctly.
  • Local engagement optimization
    Optimize photos, videos, and visual assets to improve profile engagement and credibility. Maintain a consistent visual presence that supports brand trust and local relevance.
  • Review monitoring and response strategy
    Monitor incoming reviews and support response strategies that maintain professionalism and credibility. Identify review trends that may impact visibility or customer perception.
  • Profile health and compliance monitoring
    Monitor for suspensions, listing conflicts, duplicate profiles, and policy violations. Resolve issues related to address changes, service-area settings, or verification challenges.
  • Insights and local performance tracking
    Review Google Business Profile insights such as searches, views, actions, calls, and direction requests. Track trends and identify opportunities to improve local engagement and conversions.
  • Integration with the website and local pages
    Ensure strong alignment between the Google Business Profile and the website, including consistent NAP data, service messaging, and internal linking to relevant location and service pages.

Qualifications

  • College diploma or equivalent experience in marketing, business, or a related field
  • 2+ years of experience managing or optimizing Google Business Profiles
  • Strong understanding of local SEO and map-based search behaviour
  • Experience optimizing service categories, attributes, and local descriptions
  • Ability to interpret Google Business Profile insights and performance trends
  • Familiarity with local ranking factors and Google Business Profile policies
  • Strong attention to detail and consistency in managing business information
  • Clear communication skills for explaining local performance and next steps

Job Type: Full-time

Location: Etobicoke, ON

Schedule: Monday to Friday

Salary: $23–$30 per hour (depending on experience)

The Link Building & Authority Development Specialist is responsible for strengthening website authority through high-quality backlinks and brand mentions. This role focuses on earning relevant links that support search rankings, improve trust signals, and reinforce topical relevance across service pages and industry-focused content. The work emphasizes quality, relevance, and long-term authority growth rather than volume-based link acquisition.

Job Responsibilities

  • Link profile analysis and authority assessment
    Review existing backlink profiles to evaluate quality, relevance, anchor text distribution, and risk factors. Identify gaps and opportunities to strengthen authority in competitive search results.
  • Prospecting and opportunity research
    Identify relevant websites, industry publications, blogs, directories, and resource pages suitable for link acquisition. Focus on sources aligned with manufacturing, fabrication, construction, trades, and B2B services.
  • Outreach and relationship building
    Conduct manual outreach to publishers, editors, and website owners to secure contextual backlinks and brand mentions. Build long-term relationships that support ongoing authority growth.
  • Content-supported link acquisition
    Support link building efforts through content such as guides, project pages, case studies, and industry resources. Ensure content is structured to naturally attract and justify backlinks.
  • Anchor text and relevance control
    Manage anchor text usage to support keyword relevance without over-optimization. Ensure links contribute to topical authority and align with target services and industries.
  • Local and industry citation support
    Build and maintain relevant business citations and directory listings that support authority and trust. Ensure accuracy, consistency, and relevance across platforms.
  • Link quality and risk monitoring
    Monitor new and existing backlinks for quality and compliance. Identify potentially harmful links and recommend cleanup or disavow actions when necessary.
  • Competitor backlink analysis
    Analyze competitor link profiles to identify patterns, opportunities, and gaps. Use findings to inform authority-building strategies and prioritize outreach targets.
  • Performance tracking and reporting
    Track link acquisition progress, authority growth, and impact on rankings and organic visibility. Report on link quality, relevance, and contribution to overall SEO performance.

Qualifications

  • College diploma or equivalent experience in marketing, communications, or a related field
  • 2+ years of experience with link building or off-page SEO
  • Strong understanding of backlink quality, relevance, and authority signals
  • Experience with manual outreach and relationship-based link acquisition
  • Ability to evaluate link risk and avoid low-quality or spammy practices
  • Familiarity with backlink analysis tools and reporting methods
  • Strong attention to detail and documentation skills
  • Clear written communication for outreach and reporting purposes

Job Type: Full-time

Location: Etobicoke, ON

Schedule: Monday to Friday

Salary: $25–$35 per hour (depending on experience)

The digital marketing automation specialist is responsible for designing and managing automated systems that connect SEO, websites, analytics, and lead handling into efficient workflows. This role focuses on reducing manual work, improving data accuracy, and supporting scalable SEO and marketing operations using automation tools and AI-assisted processes. The work ensures that marketing data, leads, and performance insights move reliably between platforms without friction.

Job Responsibilities

  • Marketing and SEO workflow automation
    Build automated workflows that connect websites, SEO tools, analytics platforms, and reporting systems. Reduce repetitive manual tasks and ensure consistent data flow across marketing operations.
  • Automation platform implementation
    Design and manage automations using platforms such as Make.com, n8n, and Zapier. Select the appropriate tool based on complexity, scalability, and reliability requirements.
  • Lead handling and data routing
    Automate lead capture from forms, phone tracking, and contact systems. Route leads into CRM tools, spreadsheets, or internal dashboards while maintaining clean and structured data.
  • SEO data and reporting automation
    Automate the collection and organization of SEO data from sources such as Google Search Console, GA4, and ranking tools. Support consistent performance reporting without manual data pulling.
  • AI-assisted automation and agents
    Integrate AI agents into workflows to assist with data processing, content classification, quality checks, and task routing. Use AI to enhance efficiency while maintaining human oversight and control.
  • Error handling and workflow reliability
    Monitor automation scenarios for failures, delays, or data mismatches. Implement safeguards, alerts, and fallback logic to ensure workflows remain stable and dependable.
  • Custom logic and conditional workflows
    Build advanced automation logic using filters, conditions, and branching paths. Ensure workflows adapt correctly based on lead source, service type, location, or priority level.
  • Integration with SEO and web operations
    Support SEO and website teams by automating tasks related to content updates, index monitoring, reporting triggers, and internal notifications tied to performance changes.
  • Documentation and optimization
    Document automation logic and workflows clearly. Continuously review and refine automations to improve efficiency, reduce errors, and support growing marketing needs.

Qualifications

  • College diploma or equivalent experience in marketing, information systems, automation, or a related field
  • 4+ years of experience building and managing marketing or data automation workflows with Make.com, n8n, and/or Zapier
  • Experience designing conditional logic, filters, and multi-step automation scenarios
  • Familiarity with AI agents and AI-assisted workflow integration
  • Understanding of SEO, analytics, and lead generation data flows
  • Strong attention to detail and reliability when handling automated systems
  • Clear documentation and communication skills

Job Type: Full-time

Location: Etobicoke, ON

Schedule: Monday to Friday

Salary: $25–$35 per hour (depending on experience)

The keyword research and search intent specialist is responsible for identifying how real buyers search, what they mean when they search, and how websites should be structured to match that intent. This role focuses on uncovering high-value keywords, mapping intent to pages, and ensuring SEO strategies target searches that lead to qualified inquiries rather than generic traffic. The work directly influences site structure, content priorities, and long-term SEO performance.

Job Responsibilities

  • Keyword research for services, industries, and locations
    Conduct in-depth keyword research for service pages, industry-specific pages, and location-based searches. Identify high-intent queries used by decision-makers rather than informational-only searches.
  • Search intent classification and mapping
    Analyze keywords to determine commercial, transactional, local, or informational intent. Map each keyword group to the correct page type to avoid mismatched content and wasted rankings.
  • Keyword-to-page planning
    Define which keywords belong on which pages to prevent cannibalization and overlap. Support clean site architecture by ensuring every page has a clear search purpose.
  • SERP analysis and competitor intent review
    Review live search results to understand how Google interprets intent for specific queries. Analyze competitor pages to identify content depth, structure, and intent alignment requirements.
  • Support for service page and content creation
    Provide keyword and intent guidance for new service pages, location pages, blogs, and supporting content. Ensure content topics are driven by demand and search behaviour rather than assumptions.
  • Long-tail and qualifier keyword identification
    Identify long-tail searches that signal readiness to buy, including process-based, industry-specific, and location-qualified queries that generate higher-quality leads.
  • Content gap and opportunity analysis
    Identify missing pages, under-covered topics, and expansion opportunities based on keyword demand and competitor coverage. Support structured content growth over time.
  • Ongoing keyword performance monitoring
    Monitor how target keywords perform after implementation. Identify when intent shifts, new queries appear, or pages need refinement to maintain relevance.
  • Documentation and SEO planning support
    Maintain clear keyword maps, intent classifications, and planning documents that guide SEO execution and long-term strategy.

Qualifications

  • College diploma or equivalent experience in marketing, business, communications, or a related field
  • 4+ years of experience conducting keyword research and search intent analysis for SEO
  • Strong understanding of how search intent impacts rankings, traffic quality, and conversions
  • Experience researching keywords for service-based and B2B websites
  • Ability to analyze SERPs and competitor pages to interpret intent accurately
  • Experience creating keyword maps and page-level targeting plans
  • Strong attention to detail and structured research methods
  • Clear communication skills for explaining keyword strategy and intent decisions

Job Type: Full-time

Location: Etobicoke, ON

Schedule: Monday to Friday

Salary: $25–$35 per hour (depending on experience)

The AI content prompting and editing specialist is responsible for producing high-quality, search-optimized content using AI tools under strict human control. This role focuses on writing effective prompts, structuring AI outputs, and editing content to meet SEO, accuracy, and clarity standards. The work ensures AI-assisted content supports rankings, reflects real services, and aligns with search intent without sacrificing quality or credibility.

Job Responsibilities

  • AI prompt development for SEO content
    Design and refine prompts that guide AI tools to generate structured, relevant content aligned with target keywords, page intent, and SEO requirements.
  • AI content structuring and refinement
    Organize AI-generated content into clear sections, headings, and logical flows suitable for service pages, location pages, blogs, and supporting content.
  • Content editing and quality control
    Review, edit, and rewrite AI-generated drafts to ensure clarity, accuracy, originality, and consistency with brand voice. Remove generic language and correct factual or contextual errors.
  • Search intent and SEO alignment
    Adjust AI-generated content to match the correct search intent (commercial, local, or informational). Ensure keyword usage supports relevance without over-optimization.
  • Fact-checking and service accuracy
    Verify technical details, service descriptions, and industry references within AI-generated content. Ensure content reflects real capabilities, processes, and offerings.
  • AI content compliance and risk control
    Ensure AI-assisted content follows search engine quality guidelines and avoids duplication, hallucination, or low-value output that could harm rankings.
  • Collaboration with SEO and technical teams
    Work closely with SEO specialists to align AI-generated content with keyword research, page structure, and internal linking strategies.
  • Content updates and optimization
    Refresh and improve existing content using AI assistance while maintaining human editorial oversight. Optimize pages based on performance data and ranking changes.
  • Documentation of prompts and workflows
    Maintain structured prompt libraries and content workflows to ensure consistency, efficiency, and repeatable results across projects.

Qualifications

  • College diploma or equivalent experience in marketing, communications, journalism, or a related field
  • 4+ years of experience creating and editing SEO-focused content
  • Hands-on experience using AI content tools for drafting and optimization
  • Strong ability to write and refine prompts for structured AI outputs
  • Excellent editing skills with a focus on clarity, accuracy, and intent alignment
  • Understanding of SEO principles related to content quality and relevance
  • High attention to detail and content quality standards
  • Clear written communication and documentation skills

Job Type: Full-time

Location: Etobicoke, ON

Schedule: Monday to Friday

Salary: $22–$25 per hour (depending on experience)

The manufacturing and fabrication SEO coordinator supports search visibility for industrial companies with complex services, long sales cycles, and highly technical offerings. This role prioritizes real-world manufacturing and fabrication knowledge and applies SEO as a practical tool to communicate capabilities, processes, materials, and certifications. The work focuses on attracting qualified B2B inquiries from engineers, procurement teams, project managers, and business owners rather than high-volume consumer traffic.

Job Responsibilities

  • Industrial service and capability content coordination
    Organize and structure website content around fabrication capabilities such as CNC machining, welding, sheet metal work, laser cutting, bending, assembly, and custom manufacturing. Ensure services are described accurately and clearly for both buyers and search engines.
  • Manufacturing-focused keyword and intent research
    Identify how engineers, contractors, and industrial buyers search for fabrication services using process-based, material-based, and application-driven terms. Focus on commercial and industrial intent rather than general SEO volume.
  • Service and capability page optimization
    Support the optimization of service pages to clearly explain specifications, tolerances, materials, production methods, and use cases. Ensure content reflects how industrial buyers evaluate suppliers.
  • Support for custom and low-volume production messaging
    Help structure content for companies that specialize in custom work, prototypes, one-off jobs, and short production runs. Emphasize flexibility, problem-solving ability, and process control.
  • Industry-specific content support
    Assist with planning and organizing project pages, capability overviews, and industry-focused landing pages for sectors such as construction, infrastructure, commercial fabrication, and manufacturing.
  • Location and service-area relevance for industrial businesses
    Support content that targets regional, provincial, and cross-border service areas where fabrication companies operate, without relying on storefront-style local SEO tactics.
  • Trust and qualification signal coordination
    Ensure certifications, standards, equipment lists, shop capabilities, and experience indicators are clearly presented to support credibility and qualification.
  • Collaboration with technical and shop teams
    Work with shop managers, engineers, or business owners to gather accurate technical information and translate it into clear, structured website content.
  • Performance awareness and refinement
    Review basic performance indicators for industrial search visibility and lead activity to help refine which capabilities and industries are emphasized.

Qualifications

  • College diploma or equivalent experience in manufacturing, engineering technology, industrial operations, marketing, or a related field
  • 2+ years of experience working in or closely with manufacturing, fabrication, or industrial companies (SEO experience is a plus, not a requirement)
  • Practical understanding of fabrication and manufacturing processes such as CNC machining, welding, sheet metal work, and custom production
  • Experience contributing to or maintaining service-based or capability-driven websites
  • Ability to translate shop-floor and production knowledge into clear, structured written content
  • Comfortable working with long sales cycles and qualification-focused lead generation
  • High attention to technical accuracy and process detail
  • Clear communication skills for working with engineers, shop managers, and business owners

Job Type: Full-time

Location: Etobicoke, ON

Schedule: Monday to Friday

Salary: $20–$23 per hour (depending on experience)

The construction and trades SEO coordinator supports search visibility for contractors, builders, and skilled trade businesses operating in competitive local and regional markets. This role prioritizes real-world construction and trade knowledge and applies SEO to accurately represent services, project scope, and service areas. The work focuses on attracting qualified, project-ready inquiries rather than broad or low-quality traffic.

Job Responsibilities

  • Construction and trade service content coordination
    Organize and structure website content around specific services such as general contracting, renovations, millwork installation, concrete work, electrical, mechanical, and specialty trades. Ensure services are described clearly and accurately.
  • Service-area and local intent content support
    Support the organization of pages targeting city-based and regional service areas where contractors operate. Emphasize high-intent local searches without relying solely on storefront-style local SEO tactics.
  • Trade-focused keyword and intent identification
    Identify how homeowners, property managers, developers, and commercial clients search for construction and trade services. Focus on project-ready and service-specific intent.
  • Service page clarity and structure
    Assist with structuring service pages to clearly explain the scope of work, project types, materials, timelines, and qualifications so potential clients can quickly assess fit.
  • Residential and commercial project alignment
    Support content for companies serving residential, commercial, and mixed-use projects. Ensure messaging reflects the correct audience and decision-maker.
  • Trust, licensing, and qualification signals
    Ensure licensing, insurance, experience, project history, and trade certifications are clearly presented to support credibility and buyer confidence.
  • Project and portfolio content support
    Assist with organizing and optimizing project pages, galleries, and case examples using real job details to reinforce hands-on experience.
  • Coordination with Google Business Profile and local assets
    Support consistency between service pages, location content, and Google Business Profile information to reinforce local visibility.
  • Basic performance awareness and refinement
    Review general performance indicators for construction-related searches to help refine which services and locations are emphasized.

Qualifications

  • College diploma or equivalent experience in construction, building sciences, construction management, marketing, or a related field
  • 2+ years of experience working in or closely with construction companies or skilled trade businesses (SEO experience is a plus, not a requirement)
  • Practical understanding of how construction and trade services are scoped, quoted, and delivered
  • Experience contributing to or maintaining service-based business websites
  • Ability to translate real job scope and project details into clear, structured written content
  • Comfortable working with competitive local markets and service-area operations
  • Strong attention to accuracy, clarity, and qualification-focused messaging
  • Clear communication skills for working with business owners, site supervisors, and project managers

Job Type: Full-time

Location: Etobicoke, ON

Schedule: Monday to Friday

Salary: $22–$25 per hour (depending on experience)

The Google Ads and paid search specialist supports paid search initiatives as a complementary channel to SEO. This role focuses on managing and maintaining search-based advertising for priority services, capturing high-intent demand, and ensuring paid campaigns operate efficiently and accurately. The work is intended to support lead flow, validate keyword demand, and reinforce organic search strategy rather than function as a standalone paid advertising service.

Job Responsibilities

  • Google Ads search campaign setup and maintenance
    Set up and maintain Google Ads search campaigns for service-based and location-based keywords. Ensure campaigns are structured clearly and operate within defined budgets.
  • Keyword selection and intent filtering
    Select keywords with clear commercial intent and apply negative keywords to filter low-quality or irrelevant searches. Support lead quality rather than traffic volume.
  • Ad copy preparation and refinement
    Prepare and refine ad copy that reflects actual services and aligns with existing website content. Test variations to maintain relevance and clarity.
  • Landing page alignment support
    Ensure paid traffic is directed to appropriate service or location pages. Coordinate with SEO and web content to maintain consistency and usability.
  • Conversion tracking setup and validation
    Assist with configuring and validating conversion tracking for forms, phone calls, and key actions using Google Ads and GA4.
  • Budget monitoring and efficiency control
    Monitor spend and basic performance metrics to ensure campaigns remain cost-efficient and within agreed limits.
  • Account health and Quality Score monitoring
    Maintain account structure, review Quality Scores, and apply basic optimizations to keep campaigns healthy and compliant.
  • Performance review and reporting support
    Track impressions, clicks, conversions, and cost per lead. Provide clear summaries that highlight trends and practical next steps.
  • SEO and paid search alignment
    Share paid search insights that help validate keyword intent, messaging, and demand to support ongoing SEO planning.

Qualifications

  • College diploma or equivalent experience in marketing, business, or a related field
  • 2+ years of experience supporting Google Ads search campaigns
  • Working knowledge of keyword intent, match types, and negative keyword use
  • Experience assisting with conversion tracking using Google Ads and GA4
  • Understanding of service-based lead generation
  • Strong attention to detail and budget awareness
  • Clear communication skills for reporting and coordination

Job Type: Full-time

Location: Etobicoke, ON

Schedule: Monday to Friday

Salary: $18–$23 per hour (depending on experience)

The social media presence and updates coordinator is responsible for keeping clients’ social media channels accurate, active, and up to date. This role focuses on gathering real project material from clients, organizing it properly, and publishing consistent updates across selected platforms. The goal is not growth campaigns or influencer marketing, but maintaining credibility, visibility, and brand consistency that supports SEO, trust, and overall digital presence.

Job Responsibilities

  • Content collection from clients
    Gather photos, videos, project updates, and basic descriptions directly from clients. Organize raw material clearly so it can be used consistently across platforms.
  • Content preparation and formatting
    Prepare client-provided material for publishing by adjusting format, sizing, captions, and basic descriptions while keeping messaging accurate and professional.
  • Social channel updates and publishing
    Publish regular updates to client social media channels such as Instagram, Facebook, LinkedIn, or other relevant platforms. Ensure channels remain active and current.
  • Brand and messaging consistency
    Maintain consistent language, tone, and visual presentation across all posts. Ensure content reflects real services, projects, and capabilities without exaggeration.
  • Project and milestone updates
    Share completed projects, work-in-progress updates, announcements, and business updates that reinforce credibility and real-world activity.
  • Coordination with SEO and web content
    Align social posts with website updates, project pages, and service content to support overall visibility and reinforce topical relevance.
  • Basic engagement monitoring
    Monitor comments and basic interactions to ensure channels remain professional and responsive. Flag important messages or inquiries when needed.
  • Content scheduling and consistency
    Maintain a simple posting schedule to ensure steady activity without over-posting. Focus on consistency rather than volume.
  • Content archiving and organization
    Maintain an organized library of published posts, images, and videos for future reference and reuse.

Qualifications

  • College diploma or equivalent experience in marketing, communications, or a related field
  • 2+ years of experience managing or updating business social media channels
  • Experience preparing and publishing content across multiple social platforms
  • Strong organizational skills for handling client-provided content
  • Ability to maintain professional tone and brand consistency
  • Comfortable coordinating with clients and internal teams
  • Attention to detail and reliability in ongoing content updates
  • Clear written communication skills

How to Apply

If you’re interested in joining our team, please send your resume along with a short introduction to [email protected]. In your email, let us know which role you’re applying for and briefly explain your background or experience related to the position (Please use the job title as the subject line so we can review your application more efficiently).

enOptimize is an equal opportunity organization and welcomes applicants from all backgrounds. We review applications on an ongoing basis and will reach out if there is a potential fit for current or upcoming needs.